http://www.emilyschwartzman.com Emily Schwartzman Sat, 12 Mar 2011 06:50:36 +0000 http://www.emilyschwartzman.com en http://emilyschwartzman.com/The-Metropolitan-Opera http://emilyschwartzman.com/following/emilyschwartzman.com/The-Metropolitan-Opera Sat, 12 Mar 2011 06:50:36 +0000 Emily Schwartzman 1161482 COMPLETED AT The Metropolitan Opera | 2006 | Art Director: Luis Bravo ROLE Designer Worked with the in-house team at The Metropolitan Opera to implement a new identity system, created by Pentagram, across various internal and external marketing pieces including brochures and exterior signage. The 2007-08 Season Brochure, shown below, was featured in Print’s Regional Design Annual 2007. <img src="http://payload.cargocollective.com/1/2/92311/1161482/sb1_860.png" border="0" width="800" height="600" width_o="800" height_o="600" src_o="http://payload.cargocollective.com/1/2/92311/1161482/sb1_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/2/92311/1161482/sb2_860.png" border="0" width="800" height="600" width_o="800" height_o="600" src_o="http://payload.cargocollective.com/1/2/92311/1161482/sb2_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/2/92311/1161482/sb3_860.png" border="0" width="800" height="600" width_o="800" height_o="600" src_o="http://payload.cargocollective.com/1/2/92311/1161482/sb3_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/2/92311/1161482/sb4_860.png" border="0" width="800" height="600" width_o="800" height_o="600" src_o="http://payload.cargocollective.com/1/2/92311/1161482/sb4_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/2/92311/1161482/sign1_860.png" border="0" width="800" height="600" width_o="800" height_o="600" src_o="http://payload.cargocollective.com/1/2/92311/1161482/sign1_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/2/92311/1161482/sign2_860.png" border="0" width="800" height="600" width_o="800" height_o="600" src_o="http://payload.cargocollective.com/1/2/92311/1161482/sign2_o.png" align="left" /> http://emilyschwartzman.com/District http://emilyschwartzman.com/following/emilyschwartzman.com/District Sat, 12 Mar 2011 06:10:19 +0000 Emily Schwartzman 1161409 COMPLETED AT Liska + Associates | 2007 ROLE Designer The identity for DISTRICT, a luxury residence located in Downtown NY, needed to evoke a sense of sex appeal. The mark borrows inspiration from the New York Noir films of the 1950s, mimicking the long, perspective shadows in the shape formed by the type. Signage and displays for the exterior and interior of the sales office extend this theme. <img src="http://payload.cargocollective.com/1/2/92311/1161409/district1_860.png" border="0" width="800" height="600" width_o="800" height_o="600" src_o="http://payload.cargocollective.com/1/2/92311/1161409/district1_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/2/92311/1161409/district2_860.png" border="0" width="800" height="600" width_o="800" height_o="600" src_o="http://payload.cargocollective.com/1/2/92311/1161409/district2_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/2/92311/1161409/district3_860.png" border="0" width="800" height="600" width_o="800" height_o="600" src_o="http://payload.cargocollective.com/1/2/92311/1161409/district3_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/2/92311/1161409/district4_860.png" border="0" width="800" height="600" width_o="800" height_o="600" src_o="http://payload.cargocollective.com/1/2/92311/1161409/district4_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/2/92311/1161409/district5_860.png" border="0" width="800" height="600" width_o="800" height_o="600" src_o="http://payload.cargocollective.com/1/2/92311/1161409/district5_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/2/92311/1161409/district6_860.png" border="0" width="800" height="600" width_o="800" height_o="600" src_o="http://payload.cargocollective.com/1/2/92311/1161409/district6_o.png" align="left" /> http://emilyschwartzman.com/L-Haus http://emilyschwartzman.com/following/emilyschwartzman.com/L-Haus Sat, 12 Mar 2011 05:57:54 +0000 Emily Schwartzman 1161395 COMPLETED AT Liska + Associates | 2008 ROLE Designer The brochure for L Haus, a new development in Long Island City Queens, takes the form of a modern lifestyle magazine to appeal to the development’s target buyer, young urban professionals that enjoy an urban and modern aesthetic. <img src="http://payload.cargocollective.com/1/2/92311/1161395/LHaus1_860.png" border="0" width="800" height="600" width_o="800" height_o="600" src_o="http://payload.cargocollective.com/1/2/92311/1161395/LHaus1_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/2/92311/1161395/LHaus2_860.png" border="0" width="800" height="600" width_o="800" height_o="600" src_o="http://payload.cargocollective.com/1/2/92311/1161395/LHaus2_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/2/92311/1161395/LHaus3_860.png" border="0" width="800" height="600" width_o="800" height_o="600" src_o="http://payload.cargocollective.com/1/2/92311/1161395/LHaus3_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/2/92311/1161395/LHaus4_860.png" border="0" width="800" height="600" width_o="800" height_o="600" src_o="http://payload.cargocollective.com/1/2/92311/1161395/LHaus4_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/2/92311/1161395/LHaus5_860.png" border="0" width="800" height="600" width_o="800" height_o="600" src_o="http://payload.cargocollective.com/1/2/92311/1161395/LHaus5_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/2/92311/1161395/LHaus6_860.jpg" border="0" width="700" height="400" width_o="700" height_o="400" src_o="http://payload.cargocollective.com/1/2/92311/1161395/LHaus6_o.jpg" align="left" /> http://emilyschwartzman.com/The-Piano-Factory http://emilyschwartzman.com/following/emilyschwartzman.com/The-Piano-Factory Sat, 12 Mar 2011 04:22:13 +0000 Emily Schwartzman 1161210 COMPLETED AT Liska + Associates | 2008 ROLE Senior Designer The Piano Factory is a landmarked building in Astoria, Queens that has been converted into high-end condominiums. The brochure reflects the rich history of the building and the eclectic feel of the neighborhood through ephemera and historic photographs juxtaposed with contemporary images of the neighborhood and interiors. The brochure is printed on different page sizes of various textures and weights. <img src="http://payload.cargocollective.com/1/2/92311/1161210/pianoFactory1_860.png" border="0" width="800" height="600" width_o="800" height_o="600" src_o="http://payload.cargocollective.com/1/2/92311/1161210/pianoFactory1_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/2/92311/1161210/pianoFactory2_860.png" border="0" width="800" height="600" width_o="800" height_o="600" src_o="http://payload.cargocollective.com/1/2/92311/1161210/pianoFactory2_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/2/92311/1161210/pianoFactory3_860.png" border="0" width="800" height="600" width_o="800" height_o="600" src_o="http://payload.cargocollective.com/1/2/92311/1161210/pianoFactory3_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/2/92311/1161210/pianoFactory4_860.png" border="0" width="800" height="600" width_o="800" height_o="600" src_o="http://payload.cargocollective.com/1/2/92311/1161210/pianoFactory4_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/2/92311/1161210/pianoFactory5_860.png" border="0" width="800" height="600" width_o="800" height_o="600" src_o="http://payload.cargocollective.com/1/2/92311/1161210/pianoFactory5_o.png" align="left" /> http://emilyschwartzman.com/Primavera http://emilyschwartzman.com/following/emilyschwartzman.com/Primavera Sat, 12 Mar 2011 03:59:34 +0000 Emily Schwartzman 1161177 COMPLETED AT Liska + Associates | 2008–2009 ROLE Art Director Developed a multi-faceted rebranding program for Primavera, a German company that offers organic beauty and lifestyle products, with its roots in essentials oils and aromatherapy. The new packaging design, photography, catalogs, and other brand materials have a clear navigational structure that uses color and clean typography to distinguish between different product lines in both English and German, and communicates a sense of spring and energy through colored glass bottles and back-lit photography of products and ingredients. Visit the live site <img src="http://payload.cargocollective.com/1/2/92311/1161177/Primavera1_860.png" border="0" width="800" height="600" width_o="800" height_o="600" src_o="http://payload.cargocollective.com/1/2/92311/1161177/Primavera1_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/2/92311/1161177/Primavera5_860.png" border="0" width="800" height="600" width_o="800" height_o="600" src_o="http://payload.cargocollective.com/1/2/92311/1161177/Primavera5_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/2/92311/1161177/Primavera2_860.png" border="0" width="800" height="600" width_o="800" height_o="600" src_o="http://payload.cargocollective.com/1/2/92311/1161177/Primavera2_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/2/92311/1161177/Primavera3_860.png" border="0" width="800" height="600" width_o="800" height_o="600" src_o="http://payload.cargocollective.com/1/2/92311/1161177/Primavera3_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/2/92311/1161177/Primavera4_860.png" border="0" width="800" height="600" width_o="800" height_o="600" src_o="http://payload.cargocollective.com/1/2/92311/1161177/Primavera4_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/2/92311/1161177/Primavera6_860.png" border="0" width="800" height="600" width_o="800" height_o="600" src_o="http://payload.cargocollective.com/1/2/92311/1161177/Primavera6_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/2/92311/1161177/Primavera7_860.png" border="0" width="800" height="600" width_o="800" height_o="600" src_o="http://payload.cargocollective.com/1/2/92311/1161177/Primavera7_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/2/92311/1161177/Primavera8_860.png" border="0" width="800" height="600" width_o="800" height_o="600" src_o="http://payload.cargocollective.com/1/2/92311/1161177/Primavera8_o.png" align="left" /> http://emilyschwartzman.com/Pinpoint http://emilyschwartzman.com/following/emilyschwartzman.com/Pinpoint Sat, 12 Mar 2011 03:11:22 +0000 Emily Schwartzman 1161074 COMPLETED AT Carnegie Mellon University | Basic Interaction Design | Fall 2010 TEAM Jesse Hsia | Julius Tarng | Emily Schwartzman ROLE Persona + Scenario Development | Branding | Navigational Flow | Visual Design This project began with a prompt to create a mobile information system that supports urban elders looking for opportunistic rendez-vouses. Developed a prototype of an iPhone app that is designed to allow users to "pin" their location at various places around their city. Created a persona to finalize design goals, which included clarity, showing empathy towards elders' social norms, utilizing elders' existing knowledge of the urban environment, and eliminating feelings of desperation. The process also included several rounds of wireframe sketches, a navigational flow map, and scenarios to walk through the final prototype. <img src="http://payload.cargocollective.com/1/2/92311/1161074/pinpoint1_860.png" border="0" width="800" height="600" width_o="800" height_o="600" src_o="http://payload.cargocollective.com/1/2/92311/1161074/pinpoint1_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/2/92311/1161074/pinpoint2_860.png" border="0" width="800" height="600" width_o="800" height_o="600" src_o="http://payload.cargocollective.com/1/2/92311/1161074/pinpoint2_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/2/92311/1161074/pinpoint6_860.png" border="0" width="800" height="600" width_o="800" height_o="600" src_o="http://payload.cargocollective.com/1/2/92311/1161074/pinpoint6_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/2/92311/1161074/pinpoint3_860.png" border="0" width="800" height="600" width_o="800" height_o="600" src_o="http://payload.cargocollective.com/1/2/92311/1161074/pinpoint3_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/2/92311/1161074/pinpoint4_860.png" border="0" width="800" height="600" width_o="800" height_o="600" src_o="http://payload.cargocollective.com/1/2/92311/1161074/pinpoint4_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/2/92311/1161074/pinpoint5_860.png" border="0" width="800" height="600" width_o="800" height_o="600" src_o="http://payload.cargocollective.com/1/2/92311/1161074/pinpoint5_o.png" align="left" /> http://emilyschwartzman.com/One-Journal-Square http://emilyschwartzman.com/following/emilyschwartzman.com/One-Journal-Square Fri, 11 Mar 2011 04:49:59 +0000 Emily Schwartzman 1157809 COMPLETED AT Liska + Associates | 2008 ROLE Senior Designer Created an identity and brochure for 1 Journal Square, a mixed use development near the Journal Square PATH station in Jersey City, NJ. This brochure was developed for potential retailers of commercial space in the building. Both the identity and the brochure communicate that this location is a converging point in the center of a developing area through informative graphics and vibrant color. <img src="http://payload.cargocollective.com/1/2/92311/1157809/JournalSquareNew1_860.png" border="0" width="800" height="600" width_o="800" height_o="600" src_o="http://payload.cargocollective.com/1/2/92311/1157809/JournalSquareNew1_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/2/92311/1157809/JournalSquare2_860.png" border="0" width="800" height="600" width_o="800" height_o="600" src_o="http://payload.cargocollective.com/1/2/92311/1157809/JournalSquare2_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/2/92311/1157809/JournalSquare3_860.png" border="0" width="800" height="600" width_o="800" height_o="600" src_o="http://payload.cargocollective.com/1/2/92311/1157809/JournalSquare3_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/2/92311/1157809/JournalSquare5_860.png" border="0" width="700" height="681" width_o="700" height_o="681" src_o="http://payload.cargocollective.com/1/2/92311/1157809/JournalSquare5_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/2/92311/1157809/JournalSquare6_860.png" border="0" width="800" height="600" width_o="800" height_o="600" src_o="http://payload.cargocollective.com/1/2/92311/1157809/JournalSquare6_o.png" align="left" /> http://emilyschwartzman.com/Haiti-Infographic http://emilyschwartzman.com/following/emilyschwartzman.com/Haiti-Infographic Fri, 11 Mar 2011 04:38:06 +0000 Emily Schwartzman 1157790 COMPLETED FOR Personal Project | January 2010 Created an infographic about the aftermath of the Haiti Earthquake for a contest held by GOOD Magazine (www.good.is) in collaboration with Design for Haiti (designforhaiti.com). The contest called for infographic submissions that looked at the scope of the damage done by the earthquake as well as the relief efforts to date. Winner of GOOD Magazine Transparency Contest: Design an Infographic for Haiti <img src="http://payload.cargocollective.com/1/2/92311/1157790/HaitiNew1_860.png" border="0" width="800" height="446" width_o="800" height_o="446" src_o="http://payload.cargocollective.com/1/2/92311/1157790/HaitiNew1_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/2/92311/1157790/HaitiNew2_860.png" border="0" width="800" height="600" width_o="800" height_o="600" src_o="http://payload.cargocollective.com/1/2/92311/1157790/HaitiNew2_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/2/92311/1157790/HaitiNew3_860.png" border="0" width="800" height="600" width_o="800" height_o="600" src_o="http://payload.cargocollective.com/1/2/92311/1157790/HaitiNew3_o.png" align="left" /> http://emilyschwartzman.com/Billie-com http://emilyschwartzman.com/following/emilyschwartzman.com/Billie-com Fri, 11 Mar 2011 04:11:50 +0000 Emily Schwartzman 1157697 COMPLETED AT Carnegie Mellon University | Basic Interaction Design | Fall 2010 TEAM Wesley Johnson | Albert Yih | Emily Schwartzman METHODS Competitive Analysis | Directed Storytelling | Bodystorming | Personas | Scenarios ROLE Interface Design | Branding | User Research | Persona + Scenario Development | Navigational Flow Worked on a team of 3 students to develop protoype of a bill-paying website for roommates sharing bills. Gained an understanding of users’ needs through short interviews and directed storytelling. Insights included an opportunity to remove the role of primary billpayer, and to allow roommates to show empathy towards each other. Developed concepts around an ideal rommate living situation, and created personas and scenarios to finalize the direction. The final design allows roommates to be empathetic through billsplitting features, minimizes awkward financial communications by handling logistics, and makes it easy to pay bills on time. <img src="http://payload.cargocollective.com/1/2/92311/1157697/billieNew1_860.png" border="0" width="800" height="600" width_o="800" height_o="600" src_o="http://payload.cargocollective.com/1/2/92311/1157697/billieNew1_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/2/92311/1157697/billieNew2_860.png" border="0" width="800" height="600" width_o="800" height_o="600" src_o="http://payload.cargocollective.com/1/2/92311/1157697/billieNew2_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/2/92311/1157697/billieNew3_860.png" border="0" width="800" height="600" width_o="800" height_o="600" src_o="http://payload.cargocollective.com/1/2/92311/1157697/billieNew3_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/2/92311/1157697/billieNew4_860.png" border="0" width="800" height="600" width_o="800" height_o="600" src_o="http://payload.cargocollective.com/1/2/92311/1157697/billieNew4_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/2/92311/1157697/billieNew6_860.png" border="0" width="800" height="600" width_o="800" height_o="600" src_o="http://payload.cargocollective.com/1/2/92311/1157697/billieNew6_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/2/92311/1157697/billieNew5_860.png" border="0" width="800" height="600" width_o="800" height_o="600" src_o="http://payload.cargocollective.com/1/2/92311/1157697/billieNew5_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/2/92311/1157697/billieNew7_860.png" border="0" width="800" height="600" width_o="800" height_o="600" src_o="http://payload.cargocollective.com/1/2/92311/1157697/billieNew7_o.png" align="left" /> http://emilyschwartzman.com/StylePost http://emilyschwartzman.com/following/emilyschwartzman.com/StylePost Fri, 11 Mar 2011 03:41:35 +0000 Emily Schwartzman 1157632 COMPLETED AT Carnegie Mellon University | Basic Interaction Design | Fall 2010 TEAM Roy Shin | Gabi Uribe | Emily Schwartzman METHODS Contextual Inquiry | Directed Storytelling | Affinity Diagramming | Needs Validation | Scenarios | Video Sketching ROLE Interface Design | Interaction Design | Branding | Presentation Design | User Research Worked on a team of 3 students to develop a “smart closet for teen girls.” Conducted short interviews and contextual inquiries to gain insights about shopping habits, style, and routines surrounding clothing. Generated 50+ concepts, and conducted needs validation with a focus group of tween girls. Insights included a need for help when dressing for new situations, and confirmation about new outfits. StylePost reduces ambiguities surrounding how to dress for events, emphasizes fun aspects of getting ready, and allows for co-creation of dress codes for events. Video Sketch <img src="http://payload.cargocollective.com/1/2/92311/1157632/stylePostNew8_860.png" border="0" width="800" height="600" width_o="800" height_o="600" src_o="http://payload.cargocollective.com/1/2/92311/1157632/stylePostNew8_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/2/92311/1157632/stylePostNew2_860.png" border="0" width="800" height="600" width_o="800" height_o="600" src_o="http://payload.cargocollective.com/1/2/92311/1157632/stylePostNew2_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/2/92311/1157632/stylePostNew3_860.png" border="0" width="800" height="600" width_o="800" height_o="600" src_o="http://payload.cargocollective.com/1/2/92311/1157632/stylePostNew3_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/2/92311/1157632/stylePostNew1_860.png" border="0" width="800" height="600" width_o="800" height_o="600" src_o="http://payload.cargocollective.com/1/2/92311/1157632/stylePostNew1_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/2/92311/1157632/stylePostNew4_860.png" border="0" width="800" height="600" width_o="800" height_o="600" src_o="http://payload.cargocollective.com/1/2/92311/1157632/stylePostNew4_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/2/92311/1157632/stylePostNew5_860.png" border="0" width="800" height="600" width_o="800" height_o="600" src_o="http://payload.cargocollective.com/1/2/92311/1157632/stylePostNew5_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/2/92311/1157632/stylePostNew7_860.png" border="0" width="800" height="600" width_o="800" height_o="600" src_o="http://payload.cargocollective.com/1/2/92311/1157632/stylePostNew7_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/2/92311/1157632/stylePostNew6_860.png" border="0" width="800" height="600" width_o="800" height_o="600" src_o="http://payload.cargocollective.com/1/2/92311/1157632/stylePostNew6_o.png" align="left" />